We all know what Dettol (antiseptic
disinfectant) is, but for those who don’t actually know what it does, it is an
antimicrobial agent that destroys any micro-organisms on living tissue. The
reason why we are using the name dettol to describe this product is because it
is a popular brand in Nigeria, and it is also a well-known product in Nigeria
today. Like I said, Dettol (antiseptic disinfectant) is an antimicrobial agent
that really kills micro-organisms. In Nigeria today, this product (Dettol) is
really in high demand and you too can take a part of the market share if you
start a small scale production.
Some of the strategies
for a successful product
1. The branding of the dettol product:
This area cannot be over-emphasized. Actually if you really want to have a
successful product you need to have or create a good brand.
2. The price of the dettol product:
Without been told setting a reasonable market price will determine the success
of your product in the market. The truth is that high prices will drive away
potential customers.
3. The quality of the dettol product:
This product (Dettol) already has goodwill because of its quality, any dettol products
that is of inferior quality will drive potential customers away even if the
price are reasonable.
4. The marketing of the dettol product:
The truth is that marketing constitutes the major cost of any new product or
business at its introductory stage. Marketing is really important for business
growth.
Furthermore, the
following are the production process of five (5) litters of Dettol;
1. About ½ liter of Pine oil. This is a
disinfectant.
2. About ⅛ liter of Phenol. This is a disinfectant.
3. ¼ liter of texapon. This is a substance
that stabilizes an emulsion.
4. 2 liters of water. Act as a solvent to
dissolve other substances.
5. 2 liters of Ispropyl Alcohol (IPA),
also act as a solvent.
6. Add caramel or dettol color for attractiveness.
7. ¼ liter of cholroxylenol. This is
another active ingredient.
Below are the steps by step on how to
produce dettol in Nigeria:
Make sure you follow the under listed
steps religious because failure to do so will really give you a different
result or maybe dangerous.
1 1. Make sure you mix Phenol, pine oil,
and texapon together in a bucket, make sure you stir it very hard to hit
uniformity. Please try and use a flat object to stir.
2. You can add chloroxylenol mix
together and then stir up to three to five minutes to avoid separation.
3. You need to add water to the solution
and then stir very hard until it becomes whitish.
4. You need to also pour IPA into the
solution and then stir very hard and then leave it for one to two minutes.
5. Lastly add dettol color a bottle cap
drop. At this stage the dettol is ready for packaging.
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