A lot of people don’t actually know
that exercising is fun even though it is not compulsory. A lot of people also think
that exercise is only meant for the big sized people. Actually exercise can
make someone to be physically and mentally fit.
Starting a fitness business in
Nigeria can be very profitable if it is done in a proper way. Actually a
fitness business is a business that is aimed at providing personal training,
fitness instruction, and also it can be the use of a fitness facility to those
interested in living a healthy life and pursuing their own fitness goals. In
this business you don’t need to be a professional fitness trainer to start the
business, although you really need to have interest in fitness and the
willingness to adopt a fitness lifestyle. To really succeed in this business
you need to have the interest and willingness to adopt a fitness lifestyle.
There are 2 major types of fitness services
which are personal training and Fitness instruction.
1. Fitness instruction: A fitness
instructor is the one that guide groups through a variety of classes, which
includes kickboxing, aerobics, step and strength training. If a fitness instruction
is your desired approach, you need to choose one or more classes you are
comfortable with. To actually start a business in fitness instruction, you need
to have a facility where you can teach your group class.
2. Personal training: Personal trainers
work one on one with the client to create fitness plans specific to the client’
needs. What the trainer does is that he coaches the client through strength
training to get the most out of workouts. Actually as a personal trainer, you can
just decide to run your fitness business from your home, travel to clients’
homes, or you can meet them at a specific fitness and exercise center.
How to start a Fitness
Business in Nigeria
1.
Choose a business name: Just make
sure you choose something creative, a simple, short and easy to pronounce name.
2.
Create a marketing strategy: You need
to carry out a proper research on the targeted area you plan on working in. Doing
this will help you determine how you will reach out to your desired client base
and what you will offer that will really make them choose you over other
competitors around.
3.
Charges: You have to also decide what
you will be charging your clients, and also what type of contract or commitment
you will require.
4.
Advert placement: You need to place
your advert on strategic locations.
5.
The Gym department: Actually setting
up a fitness center also includes the gym aspect. If your business plan involves setting up a gym
or fitness center, which means you will be responsible for managing an entire
facility and for hiring personal trainers and fitness instructors also you will
need to purchase gym equipment.
6.
Prepare your Budget: You really need
to do a thorough calculation of what your startup capital costs, advert fees, marketing
fees, and monthly expenses will be. After that do a projected income analysis, by
listing what you expect to bring in when you first start and what you expect it
to bring in over time, then decide on the gym equipment you will purchase.
7.
Location for the business: Actually it
will really be of advantage to you if you can establish your fitness business
in a high profile area and easy accessible location, because people who live in
that kind of environment are more exposed and they will be ready to pay money
on keeping fit than those who live in the low profile area.
The following are the list of gym equipment’s
you need;
- - Magnetic Bike
- - Jump Rope
- - Stepper Board
- - Elliptical Orbitrac with seat and
stepper,
- - Round dumbbell
- - Manual Treadmill
- - Elliptical Orbitrac with seat
- - Chrome dumbbell 4.0kg
- - Motorized Treadmill with massager,
twister and Dumbell
- - Elliptical Orbitrac with seat
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