A lot of people in Nigeria really
have this flair of taking pictures but they don’t actually known that they can
turn this hobby to a money making venture. Without been told the scourge of
unemployment in Nigeria has actually aided the growth and development of the
creative industry where photography really plays a massive role. One of the
most current competitive businesses in Nigeria today is photography business.
Today, there are a lot of new professional photographers springing up on a daily
basis, there are still some of them who are still on top of their career.
Furthermore, photography business in
Nigeria has been boosted by the current pre wedding photo shoots. If you look
at the social media today most especially Instagram and facebook, you will see
the constant demand for photographers, despite the competition. In Nigeria
there is really a good market for photography business. The reasons are because
most sectors (like the fashion, beauty, food entertainment, media, etc.) actually
need the services of a professional photographer. In Nigeria today the budget
for photographers at any events are always very high, that is why most Nigerian
photographers make as much as a million naira for covering an event. In Nigeria
photography business are categorized into different types;
- - The event photography: As a
photographer you can actually make a lot of money photographing at any events.
In Nigeria, almost every weekend there are marriages, burial ceremonies, and
different types of parties’ celebration. There are a lot of couples that pay
professional photographer’s huge sum of money for the covering of their
wedding. If you are an event photographer you also have the opportunity of
covering fashion shows as a fashion photographer.
- - Having a studio: In Nigeria today,
there are a lot of photography studios. These photography studios deliver
professional top notch services. The popular photography studios in Nigeria are
Bighstudio and Studio24, although there are also some smaller ones. A lot of
people in Nigeria usually troop in into these photo studios for different photo
shoots. A lot of Nigerian celebrities normally have shoots for promoting their
work, also families and different individuals troop in into these photo studios
for different photo shoots.
Furthermore, let us
look at how to start a photography business In Nigeria. The following are the
steps on how to start a photography business In Nigeria;
1. You need capital: There is actually
no business in Nigeria that does not require capital to start. If you actually
want to start with a studio you really need a reasonable amount of money for
studio space.
2. Purchasing the necessary equipments:
Some of the equipments you will need are a good camera like Nikon Canon Eos 50,
D800, Olympus E3, etc. all these may cost about #200,000. You also need
professional lenses which also may cost about #150,000 upwards and also a very good
laptop. If you actually want to run a studio you will also need equipments like
soft boxes, modifiers, reflections, tripods, etc.
3. Getting a good location: The location
of the photo studio will really determine the success of the business. Make
sure the photo studio is located in a place that is access able, if possible an
urban areas. The location of the photo studio should be very easy for the
clients to locate.
4. Choose a name for the Photography business:
Choose a unique name for the photography business and register it with Corporate
Affairs Commissions (CAC).
5. Promotion and marketing: One of the
marketing tools you can use to promote your photography business is social
media. Today a lot of Nigerian photographers has social media pages where their
creativity is been showcased, this make clients easily get in touch with them.
As a photographer, clients can only reach you when they see your good work.
There are a lot of social media networks you can promote your photography
business. You can also print business cards and flyers.
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