If you have been searching online on
how to start dropshipping in Nigeria, you just landed on the right post. On
this article I am going to show you how to start dropshipping in Nigeria.
What is dropshipping?
The term dropshipping simply means
the selling of products majorly online from a third party (usually from eBay,
Amazon, AliExpress, etc), without necessarily having them in stock. As a
dropshipping outlet, you don’t have inventory, or a warehouse, of goods you
sell. In dropshipping a merchant creates an online store account where he will puts
up some pictures and descriptions of products from a third party online store,
and when the customer’s request to purchase some these products, it is the duty
of the dropshipper to go ahead and supply the third party outlet with the
address of the customer and the required payment for the product, and the third
party outlet delivers the product to the customer.
For example if the third party outlet
is AliExpress, what you have to do is to purchase the goods for the customer
and make the delivery yourself. You don’t actually need to have the goods in
stock before you put them on your online outlet, this is actually how
dropshipping is different from the traditional retail model.
Furthermore, in dropshipping model,
there is additional cash that is added to the price of the product, this is actually
the dropshippers profits. Without been told dropshipping is really profitable
most especially with the recent growth of online retailing. The following are
the advantages of starting a dropshipping business in Nigeria;
1. Dropshipping business is very easy to
start: This business is very easy to start because you are not actually dealing
with warehousing and stocking up inventory. What you really need is an online
outlet, a supplier, and a product niche, with all these you are good to go.
2. Dropshipping business is a low
capital investment business: This particular business does not actually require
much monetary investment to startup. One good thing about this business is that
the funds that would have be used to set up warehouses and purchase goods do
not come into play when establishing a dropshipping outlet.
3. The business has low maintenance cost:
Since there is actually no inventory, equipment, and a warehouse, which means there
is little need for maintenance. The truth is that you can easily run your
dropshipping outlet on your laptop from the comfort of your home.
Furthermore, the
following are the step by step on how to start a dropshipping business here in
Nigeria;
1. Start by choosing a product niche: To
actually start a dropshipping outlet you need to make a decision on the
particular products you want to deal on. In this particular business you cannot
just start as jack-of-all trades. Make sure you start by carryout an extensive
research on marketable products, and also a favorable strategies that is needed
to market these products. In the area of choosing your product niche, make sure
you pick a product that you are really familiar with, or interested in, also
make sure that it is a product you know that will pull the market, a product
that is really profitable and with very little competition in the dropshipping
industry.
2. Look for a supplier: Dropshipping
cannot exist without a supplier. The truth is that you don’t actually have the
goods in stock, you get these goods from the supplier and make your delivery.
Which simply means having a supplier is a must when establishing a dropshipping
outlet. Don’t forget that you cannot just choose any supplier. You need to
choose a trusted outlet in the online retailing industry, one of them is AliExpress.
AliExpress has a large stock of goods and their products are relatively cheap
compared to other online outlets. Also make sure that on this AliExpress, choose
a supplier with at least, a 90% score.
3. You need to create your online
selling platform: One of the most important steps in starting up a dropshipping
business here in Nigeria is the creating of your own online selling platform. Your
online selling platform is where your customers will come to find products they
want. Try and make sure your website is attractive and very easy to use. The
truth is that packaging is everything. Don’t forget that no customer will want
to make use of your dropshipping services if your website is looking amateurish.
By peradventure if you cannot create your dropshipping website by yourself, you
can easily order a ready-made dropshipping store customized with products ready
for marketing from AliDropship. Also Shopify is another good alternative.
4. Marketing and promoting the business:
For you to actually get patronage you need to market your products. The real
truth is that customers will not know about you if you don’t market your
business. You can use Social media, like Facebook, and Google merchant to
market your products. Another method is to create a Facebook business page and
run Facebook ads based on your product niche. You can also use Instagram ads
and instagram influencer to promote your products.
Furthermore, if you can put all these
logistics in place, a lot of customers will start making purchases from your
website.
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